How to optimize your LinkedIn profile as a freelance consultant

LinkedIn is one of the best places to market your professional profile. In this article, you will get tips on optimising your LinkedIn profile, thereby increasing your chances of being found for future projects.

Let’s take it from the top.

Use a good profile picture

LinkedIn profile picture - sample pic of a man

A profile picture might seem a little irrelevant because how much can one tell about your skills just from looking at your picture?  Maybe not a lot, but a professional photo does give a much better first impression and, to a greater extent, point to professionalism.

Use the time and resources to have a professional picture taken - it is money well spent.

Are you a CEO or a freelance consultant?

{   it would be best if you focused on bringing out the role in which you are a master   }

As a freelance consultant, you are arguably the CEO of your own business. Therefore, it can be tempting to decorate your profile with titles such as CEO, CTO, CIO, or other flattering abbreviations. Although it sounds impressive, it does not help you get contacted regarding a new project – far from it. These types of titles rarely give an idea of what you master.

Instead, it would be best if you focused on bringing out the role in which you are a master.

Are you a ’Project Manager’, ’Web Developer’, ’Test Manager’, or something else? Then that is the role you should emphasise in the title of your profile. Make sure to use common role names since these are frequently used as search phrases by recruitment specialists.

Even if your native language is not English, I recommend that you use English titles. Use the English role names – it will increase your chances to be found through searches, as most requests from clients will have typical roles in English.

Use English titles

Even if your native language is not English, I recommend that you use English titles. Use the English role names – it will increase your chances to be found through searches, as most requests from clients will have typical roles in English.

Example copy of a About section

The illustration is just one example of a plain summary, where you write your top keywords (skills, roles and motivation) in a meaningful and condensed copy.

State that you are a freelancer

Remember to state that you are a freelancer. If you only mention your role/title, it will be more difficult for recruitment specialists to find you. Furthermore, you do not stand out from the number of permanent employees who share your title. In case you do not care for the term freelance, you can also put external or independent consultant.

Make it clear you are available for new projects

If you are looking for new projects or know when your present contract will end, make sure to communicate it.

There is nothing wrong with indicating that you are available and ready for new jobs. Specify that you are available, what type of project you are looking for, and any geographical preferences. Presenting that you are open to work will also make potential inquiries more relevant.

Some choose to specify their availability in their title, others in their resume – both will work perfectly fine.

Examples of common ways to demonstrate your availability could be:

  • open/available for assignments
  • ready/looking for new opportunities
  • hashtags, like #opentowork #available
  • or use a standard frame "opentowork"

Set the scene in your profile summary

{   ... The summary is your starting point for positioning your professional profile ...   }

A lot of people omit a summary on their LinkedIn profiles. But it is a vital tool to create a direction for your profile. Basically, the summary is your starting point for positioning your professional profile.

Besides your picture and title, your summary is the first thing people see when they visit your profile. Use the opportunity to set the scene of your profile by writing a catchy and relevant summary.

Keep it short, consistent, and objective, get to the core of your profile and avoid long and complex descriptions.

Here is a selection of some of the most common roles we deliver to our clients.

Point out your previous projects and clients

Spend time and energy on a description of your previous projects. It is not good to write you have worked in your own company for the past 15 years, without elaborating on previous projects and clients.

Only stating the client, your title, and the period you worked there is scarce; the description of your projects should be more detailed. It does not have to be an extended essay. 5-6 short and precise points on your responsibilities in the tasks can be plenty.

Ensure a credible coherence between your experience and the skills you emphasise in your summary and your competence section. Again, use standard terms when stating your role, technologies, platforms, etc.

Create coherence from top to bottom

When scrolling through your LinkedIn profile, the goal is to make it coherent from start to finish. It might sound simple, but it can be a strict discipline, as it is all about cutting to the bone and omitting information that could create confusion on your profile.

In other words, you should have the same approach to your LinkedIn profile as you have to your consultant CV.

Use LinkedIn actively

The prerequisite for the above is for you to want to use LinkedIn actively to market your professional profile. And we recommend that you do this. Be proactive and expand your network – it will most definitely be beneficial for you in the long run.

{

... you should have the same approach to your LinkedIn profile as you have to your consultant CV

}

Get assignments as a high-end IT consultant

Register profile in 5 minutes - see the possibilities